Roblox Develops Its Own Vision of Metaverse

Roblox is busy trying to attract more gamers to the platform. Their current goal is to increase the age rate of users. It will help the platform to become more luring to the businesses and their money. Nowadays, the most attractive direction for Roblox is the metaverse, still unknown territory for numerous marketers with lots of empty places for their ads.

The metaverse is still not a totally finished project and many features there are in progress. Yet, Roblox wants to create a fully functional and immersive digital place for gamers and business owners. There are several games with young people hanging out in 3D locations that are popular on the Roblox platform. They use digital avatars to hang around.

While the young audience is growing year by year, Roblox is trying to fit in too. The company tries to bring new experiences to users who grew up. They work on the more mature content that may interest adults, improving visuals. The new plan the company follows is built on getting attention from the older audience. There are 52 million users that are active on the platform. Most of them are teens. However, as time passes by, these teens turn into young adults who simply get bored with the old games.  Marketers did not want to engage with teens on the platform but can promote their brands to the older audience.

For now, Roblox hung the interactive posters and billboards in the virtual worlds that may interest brands. They offer a new way to get closer to the users, based on their age. It will help the company to earn money and attract more popular brands inside the digital world. The very same technique is used by Meta and their own metaverse.

What do you think about Roblox's plan? Do you use this platform often? Share your thoughts in the comments below the news.