Nike Launches Nikeland on Roblox

Nike is in the process of creating its own virtual world on the basis of the Roblox online video game platform. The personalized world will go by the name of Nikeland and is going to be a place where Nike lovers will enjoy communicating and hanging out with each other, while playing an array of exciting mini-games.

The team behind the sports gear titan digital world draws inspiration for Nikeland from the company’s real-world headquarters, featuring detailed buildings, fields, and arenas for game-playing. In addition to this, in Nikeland, you get to create your own mini-games, as well as make the most of the digital versions of various sports materials.

A vital idea behind the strategy is to offer digital apparel of the brand, thus making players rock Nike-themed avatars. Users will get to receive these items as rewards for competing in the virtual world’s games. While making yourself at home in this immersive universe, you will explore a virtual store where there will be everything from ‘basic’ clothes to Nike’s latest super special offerings.

In the real world Nike motivates us to ‘just do it’, while its virtual world’s motto is ‘Dream it. Do it. Play it.’ With this message, the sports behemoth aims at merging its virtual world with the real one. In December 2021, everyone will get the chance to run the Nikeland digital world through its paces in the company’s flagship NYC-based store.

Cutting to the chase, it seems that Nike is now one of the first major brands to start moving forward towards the Metaverse that Mark Zuckerberg is creating. At the end of the day, this step is potentially a splendid opportunity for Nike to establish connection with a new generation of sportsmen and motivate them to fall in love with the brand. As a result, the sports giant intends to boost its sales in a major way. Do you have anything to say on the topic? How do you like the thoughts of giving Nikeland a go? Get the discussion going in the comments below.