Netease Takes Legal Action Against Blizzard Following China Licensing Split image
  • Rosa Edwards
  • 25 Apr 2023

Netease Takes Legal Action Against Blizzard Following China Licensing Split

NetEase, a leading Chinese internet technology company, has reportedly filed a lawsuit against Blizzard Entertainment following the termination of their China licensing deal earlier this year. As a result of the split, several notable games, such as World of Warcraft, Hearthstone, and Overwatch, became unavailable to Chinese gamers, sparking tension between the long-term partners.

For more than 13 years, Activision Blizzard and NetEase had maintained a strategic licensing partnership that allowed the distribution of some of Blizzard's most popular games in the Chinese market. However, with the termination of the licensing agreements in January 2023, Chinese gamers lost access to a plethora of beloved titles, including Diablo 3 and the StarCraft series.

Chinese publication Sina Technology (via WoWhead) reports that NetEase has filed a lawsuit seeking ¥300 million Yuan (around $43.5 million USD) in compensation for refunds tied to discontinued games and services. Additionally, the company is demanding remuneration for unsold merchandise inventory and deposits on undeveloped games. They also claim that Blizzard Entertainment benefited from "unequal provisions" in the licensing agreements.

Blizzard Entertainment has responded to these allegations, stating that they have not yet received the lawsuit and are confident they have not breached any licensing agreements. They argue that the terms in question reflect standard industry practice and have been mutually beneficial for years. The company further asserts that its commitment to serving and protecting the interests of its Chinese players remains unwavering.

In conclusion, the legal battle between NetEase and Blizzard Entertainment adds another layer of complexity to the already strained relationship between the two companies. As the lawsuit unfolds, the ramifications for both parties, as well as the Chinese gaming market, remain uncertain. As gamers worldwide watch this high-stakes dispute, the outcome could potentially shape the future of international licensing agreements and partnerships in the gaming industry.

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