TikTok Has Announced Plans For 2023

TikTok is one of the most influential social media platforms in the world today, and it is no surprise that marketers are keen to use it to reach their target audience. 

In order to help marketers capitalize on the platform, TikTok has recently released it's 2023 ‘What’s Next’ report, which provides key insights into the platform’s marketing trends and strategies. The report divides its predictions into three categories: Actionable Entertainment, Making Space for Joy, and Community-Built Ideals. 

In this article, we will take a look at some of the highlights of the report and discuss how marketers can make use of them to maximize their presence on TikTok. 

The first category of the report, Actionable Entertainment, focuses on the need for marketers to create content that encourages viewers to take action. This could be anything from a challenge that encourages users to recreate a certain scene to a hashtag campaign that encourages users to share their own content.

In order to create effective actionable entertainment, marketers need to ensure that their content is engaging and entertaining and encourages viewers to take action.

The second category of the report, Making Space for Joy, focuses on the need for marketers to create content that brings joy to viewers. This could be anything from a light-hearted challenge to a funny meme. 

Marketers need to ensure that their content is both entertaining and uplifting and that it encourages viewers to share their own content.

The third category of the report, Community-Built Ideals, focuses on the need for marketers to create content that resonates with their target audience. This could be anything from an educational video to a series of interviews with experts. Marketers need to ensure that their content is informative and interesting and encourages viewers to engage with the content.