​​There’s Always More to Discover: Reddit App Adds a New Tab

Reddit, arguably the most popular forum space of the 2020s, introduces the Discover tab to its mobile app. In this tab, you can find potentially interesting subreddits and discussions. Your old list of communities is still available, but now there is much more to this tab than before.

 Now, Reddit has over 100,000 active communities with millions of discussions. How can one find more discussions that can be interesting and useful? With the Discover tab, Reddit introduces a new way to deliver suggestions based on users’ preferences and already chosen groups and discussions. The update arrived on both Android and iOS apps.

 To open the Discover tab, choose the second icon in the dock, the globe-shaped icon, and see what it recommends. These recommendations are based purely on your activity on Reddit; other factors, like location, age, gender, or your device details, are not used in personalization. This complies with the main concept of Reddit as a metaforum where you don’t need to use your real credentials in public (unlike Facebook and its likes). You won’t miss the old list of categories, as it’s still there, in a carousel above the suggestions.

 This update is the most significant one Reddit app has received in years. This is more than just a redesign: this introduces a new interactive approach to delivering content to users. This will provide more user involvement in discussions they may be really interested in. The testing corroborates this hypothesis: about 20% of testers found new communities to join almost immediately after opening the Discover tab.

 Are you a Reddit user? Have you already seen the Discover tab, and if so, have you found anything interesting or useful there? How precisely did it reflect your preferences? Tell us your impressions of this new feature in the comments!