Instagram Changes Its Focus on Reels

The upcoming 2022 year is going to be incredibly busy for Instagram that started to lose its positions among the most downloaded social networks. The company wants to pay more attention to the Reels, rising the number of videos. Its main attention will be on transparency, simple messaging, and new benefits for creators, according to its head Adam Mosseri.

Mosseri has shared the new statement in the year-end statement. He announced the company's new direction it will follow in 2022. The head of Instagram said that the company has to adjust quickly to keep up with all the changes in the world. According to him, Instagram will double down on video.

Instagram is going to pay its main attention to the Reels, improving it, and helping to grow. The network is already making it more advanced, changing to attract more users. Last October Instagram cut the IGTV, so users could enjoy the longer videos. Still, if you want to watch the complete video, you have to go through the Reels there.

There is good news for creators too. Instagram is going to help them to earn more for living, turning Instagram posts into a profession. They are planning to add monetization tools that allow users to support their favorite Instagram accounts. Apart from that, Mosseri confirmed that the company plans to improve messaging services.

Instagram did not forget about parental control and security as well. They continue to work on improving the content for kids and their parents. Instagram is trying to make advanced controls that can protect users from harmful content. The first attempt to do it was introduced in March 2021. In 2022 the company will extend control options for its users.

How often do you use Instagram? Are you a content creator there? You may share your opinion about upcoming changes to Instagram in the comments below.